Now you might be asking the question why should I start a blog? How can you create a blog? Well I’m gonna answer that in my own words. So why should you start a blog? Well for me personally I have loads of different reasons to start a blog.
Now the first one is a bit of a strange one but it allows me to organize my whole entire business. Now let me explain what I mean by that so if you imagine I’ve got a blog. One of the great things about what we do as online marketers is we create with great content which in turn creates value which in turn is great for SEO which in turn is great for building our brand. People will find us, they’ll read the blog post they’ll think actually I know this guy now knows what he’s talking about. I like this guy and I’m going to get to know him and read more of his blog posts and join his newsletter. I’m going to find his material on Facebook and YouTube to start building my brand.
How can you create a blog?
The main thing with this is when we put something on the blog it gives us a signal. the way I will actually work it is I will create a video much like this one here. I will give it to my team and then that will act as a signal for everything else to happen. So, that will be social media, Facebook pages, timeline and groups.
It will trigger everything in my business to kind of happen.
Off of the back of this which is fantastic. If you’ve got a team that’s brilliant. If you haven’t keep watching the videos and my blog. I’ll be releasing loads of ways to create content really easily with as little work as possible because that is the secret. Anyone can work hard all the time. But, the real secret is creating as much content as you can from as little work as possible. And hence the reason I show a video. The rest of the team then goes off and they create everything else including turning it into a blog post. We have a video format and a text format which helps the search engine optimization.
Some people prefer reading over anything else so it gives people what they want. Some people are visual learners, others like hearing it or reading it. This fulfills every type of person any way that they learn.
That’s the main reason that we’re creating a blog is to organize everything.
Now on top of the blog. We’ve actually got our main website coming. They’re different things but they will work together in a fairly cohesive way for us. The main website which is what we call a branded Web site is where all my content, products, events, podcasts and links to the blog will go.
This is like a brand hub if you like. Any product, links to my traffic sources, links to my training programs will go on there and it will make me become more of an authority and more of a value giver. It will also allow the blog to come to the forefront so people will visit my main site and think wow he’s got all these products he’s achieved all these things. He runs a podcast and they’ll start becoming into your marketing ecosystem.
This also allows us to say what we’re going to do next.
We might be working on product x. Then put that on the Web site. Then get to work on product X from that there might be loads of little hacks and little secrets. Maybe we’re telling people how hard at work we are and that we will bring all the content out for the blog so for example doing the bloggers project work we’re on this minute. That will cause us to shoot videos on the blog.
When we make product x that will cause us maybe to shoot videos on how to build a sales funnel which will go on to the blog which will then spur off all the content. And for example our free list building will be perfect to way to explain this. We’re building a free list building funnel. That’s next on the project. All of our content in our blog which will spur everything else into action will be around that free list building. Not only are we working on it as a team and learning how to deal with the free list building learning and experiencing the content so they’re able to produce really good content which in turn help people get back to the free list building once it comes out.
Free List Building is already available by the way.
But it gives you an idea of the whole ecosystem as a blog. Aid your business as a whole. Now you have the other things as well. And the SEO benefits. You have the shareable benefits on platforms like Facebook.
There’s just so many benefits to have a blog as well as the different ways to monetize which might be ad-sense, affiliate offers, your own products. We personally won’t be doing ad-sense for example we’ll be monetizing our own offers. We’ll be having guest writers coming in. We’ll be doing interviews, all will be going on there so the blog and the brand Website work together to create an ecosystem for the entire company.
That is where we’ve positioned the blog in terms of importance because it gives you a hub to really create as a centerpiece for all your products and spur all your content, your social media, YouTube videos, or your written posts. The team just goes into action.
Everything comes from creating that one blog.
The way we actually program the week if you like or the fortnight we decide a theme for that seven to 14 days or however long on a project we think we’ll take and that will be the thing for that coming time. All gathered around our core project so it’s really a good way of organizing the entire team if you’ve got one. If you’re on your own. These are some really good ways of organizing yourself and a really good place to record your journey because people love watching these case studies. This is what works.
That’s exactly the reasons we’re starting a blog. Some of it is because we want to give value, and to help build the brand with the branded website. Also, help us plan the entire business moving forward. We will get organic searches that will end up building an ecosystem from the blog and the brand. So hopefully that makes sense.
Now if you’ve got any questions on this subject I’m going to record more videos through the week. Helping you and helping me do more videos so I become better at speaking live, it’s something I don’t do often outside my group.
We Need To Hear From You, and how you plan to create a blog!
Please reach out, comment on this post. Make sure you are in my Facebook groups because I’ll be posting updates in there. Make sure you click and have a look at my blog. We’re not going to hold anything back. We’re not going to stick a maintenance or under maintenance site there.
Join us on the journey now and you can see exactly how it comes together. The posts that go on the blog template we start with. If you do join us early in the journey to build the blog you’d have seen it was just a blank page and you’ll see it progress.
You know a blog just doesn’t appear we had to put the work in. You’ll have to put the work in also. Let that act as a kind of guideline to what you’re going to be doing as well. In the coming videos, we’ve got a checklist you need to go through and loads of exciting stuff.
I hope you enjoyed this article. Give me a thumbs up. Give me a like give me a heart whatever and I’ll see you in the next one. Thanks so much.
