Hello! I hope you are having a fantastic day and welcome to my blog!
For those who do not know me, my name is Wayne Crowe.
I’m very very excited to show you this. It is something that I have obviously held very close to my heart, which is Solo Ads. And the guest we are about to meet .. he runs a business.
And that business revolves around solo ads.
You and I will sit down for a tell-all interview with James Fawcett that will show how he was able to have massive success with it and how you could too! What he has done to succeed is all laid out in his new product The Breakout Code 2.0
Does The Breakout Code 2.0 really work? We’ll let this blog post interview speak for itself. James tells us how this platform really works, and can for almost anyone…
We’re going to show you the results. He’s going to share the steps he’s taken: okay, it’s taken three years for him to get success. You are going to be shown the way he thinks we’re going to ask him tons of questions. And we’re going to show you exactly what he’s achieved.
Now, just because you’re reading this overview and his techniques- doesn’t mean you’re going to have the same results. It takes hard work. You know he failed for three years. We’re going to be showing you some shortcuts, but don’t think you can do seventy thousand dollars worth of sales in a month just by reading this, and tomorrow you’re going to make tons of money. This is a real business.
Okay, you need to treat these things like a real business, we’re here to teach you how to do it. If your ultimate goal is to build a big targeted email list using solo ads, promote online products, and make money then read more and decide if you want to get The Breakout Code 2.0 for yourself.
So now, before we sit down with James and discuss his program… I must give a brief super quick description of what solo ads are. Someone owns a list. Okay, someone’s built a list and using good or bad means, there are different ways. You can build a solo ad list and you go to that guy and say: hey you’ve got a list in my niche. Can I give you some money and you send that traffic to me? So they write an email. They send that traffic to you. It goes to your squeeze pages. It goes to your sales pages. Wherever you want to send it, and hopefully you build a list, you will build a list, and hopefully, you’ll make some sales.
Solo ads are basically one of the easiest traffic sources that you can do when you’re brand new, you don’t have to sit there and use AdWords. You don’t have to learn a new traffic source. You can literally just, pay some money, and get traffic. That’s solo ads in a nutshell, so hopefully, that’s explained.
Okay, there are some big networks out there built around solo ads. There are big Facebook groups you can go to, but we’re going to kind of tell you all the ways to get started with solo ads.. and what you’ve done wrong in the past. Okay now, this would be an interesting one, That’s what makes it so easy.
With things like Adwords, for example, you have to do your keyword research. You have to do your bidding, your ads. You have to do your optimization…
So people tell you just buy traffic, build your list and hopefully make sales. If you’ve used solo ads in the past, we’re hoping we can kind of tell you where you’ve gone wrong and how you can improve, how you can get more opt-ins, how you can get more sales. That is the aim of this post and reason for bringing on James, who can tell you how to do it or tell you what he’s done to do it.
Now the good thing about solo ads. You can literally just say, come to me and say: hey Wayne. I want some traffic. I say no problem. Give me the link you want it sent to and I send it to my list. That is the beautiful thing about solo ads. It’s dead dead, easy! You can build your list very easily. Let’s say an average opt-in. An opt-in percentage is dependent on yourselves- it can be anywhere from 20 to 70 and even higher.
An average is probably 40 to 60%, and so you can build your list every time you get a click. Every two clicks you can get an opt-in. You can get someone on your list, so a nice easy way to build a list and it’s probably the easiest pay traffic source that you can do. Okay, that’s good and it’s bad. It’s easy because, like I just said, you literally buy the traffic, and across it comes, and opt-ins happen. Hopefully, sales happen. It’s that easy. You don’t have to learn anything.
The problems with solo ads. They can be hard to convert, so some people can have good opt-ins but struggle with sales. We’re going to kind of go through why that may be happening. Some people may have a massive list and only have low open rates. So I’ve seen as low as one percent or half percent open rates, which is awful.
They may not have to mail it properly, the other big, big, big problem, guys that most people don’t realize in this industry is you do not know what the vendor’s list quality is like.
Okay, this is a big one which we’re going to cover. Yes, there are scammers out there, okay there are scammers out there. I mean most solo ad sellers are not. They’re just like us, they’re people trying to build a list and sell traffic. but there are scammers out there who will just send bots okay, they know how to send bots.
When I started, I didn’t know the guy that I bought from was selling bots. I got a really good, cheap deal… but I was getting bots. I didn’t know until after a few months when my list never bought anything.
Most people have a misconception about solo ads. There are loads of scams out there inside the solo ads world. But again, most solo sellers aren’t out there to scam people. They actually want to deliver clicks.
But we as buyers, all get caught by cheap prices. We all get caught by people messaging us. Okay, we’ve all had that before, where someone messages “hey, do you want to buy clicks?”…. never buy someone from someone that messages you like that.
When solo ad sellers build their list they’re all they all build very differently. Some people will build their list using Google Adwords native ads. Some people will actually buy from other solo-ad vendors.
It comes down to these couple of things… It’s not only the list quality, it’s your funnel behind it as well, which we’ll go into…. And it is also about your follow-ups, we’ll be going into those in a bit more depth at the minute.
If you’ve got people that build by good traffic sources, they have to make sales. So picture this, I go to my traffic source. I have to make sales as it comes in and to prove it makes sales. A lot of people do not do that.
Now I’m going to briefly go over this subject. I’m going to skim over the top of it and show you what some of them do, but a lot of solo ad vendors buy from other solo ad vendors who buy from other solo ad vendors.
So you can see a lot of solo ad vendors share the same lists. You can see even if they’ve got a real list with real people on it. These lists are just they’re trained to opt-in and that’s it. They’re not trained to buy things. And because they’re on so many lists, they’re very poor quality clicks.
I did an event. Last December, a solo-ad event, a two-day event, one day for solo ad sellers, one day for solo ad buyers…I did it in December at Heathrow and some good marketers came. We had James Neville-Taylor, Matt Bacak and Anthony McCarthy all come over and sat in the audience.
It was basically 16 hours about solo ads and during that time I shot a video. Let me tell you what I covered. This is what the solo ad funnels look like guys.
They come along and they opt-in.
So a solo ad seller has bought from another solo ad seller.
People from that solo ad vendor’s list come in, they see the squeeze page, they opt-in.
Then what they get is loads of button pages, okay, that lead to other opt-ins.
So this one subscriber can end up in 50 different people’s ( the solo ad vendor’s customers) lists.
They have all these little systems where open up multiple tabs and pop you into many lists at once: okay, you don’t know this is happening.
So this is an example of what some solo ad vendors do. They send it to a button page.
Let’s say that I’m a solo ad vendor that doesn’t care about the quality of my list. I will buy from another solo ad vendor.
I’ll send your clicks to this button. You go two tabs open okay, so this is the opt-in where you opt-in with your email address. When you opt-in and click opt-in, it loads another page, so you have three tabs open, and then you’re left with a button- when you click the button. It goes through to another opt-in page and it leaves behind more buttons. It puts you into this maze: an absolute maze of buttons and opt-in pages,
At this point, you’ve not opted into anything. If you look at the top, you’ve got multiple tabs open by this point. And with all these tabs I see that they are fake opt-ins. I see buttons, you know which makes no sense. Okay and then all of these will lead to an opt-in page that opt-in page will lead to another opt-in page. So when a buyer’s clicks they’re going to be at the end of this. So before they even reach your page, they could have gone through 20 other people’s opt-ins and be on 15 to 20 lists by the time they opt into your offer.
What I just described- This destroys the quality of the list. This is what a lot of solo ad vendors do.. Now it’s not that it’s a bad technique! It’s just what we were all taught at the time.
This is a nightmare. Imagine being in that mess of button pages and you’re just looking for the offer that the email got sent to. you’re looking for that system and you’re going through all this, and all you’ve done is opted into everything looking for it.
This is exactly why you’ve got to put trust in your solo ad vendor. You’ve got to kind of think. Are you using fresh traffic sources, or are you just buying off of other solo ad vendors? You can see how you end up on about 20 tabs and we’ve still not seen your offer you paid for the traffic… you’ll see the offer somewhere at some point, but it will be yours and they’ve had to go through all those button pages just to see yours, they’re worn out they’re, by this point not interested in buying whatsoever.
Okay, all they’ve been doing is seeing loads of buttons, not knowing where they’re at and they’ve opted into about 15 at other people’s list. By that stage, they’re not interested and they’ve already got 15 emails from other people all right.
There’s a lot to finding the right solo ad vendor. As you can see – solo ads can be a minefield. But luckily you’ve got me and you’ve got my special guest who I’m now going to bring on and who can vouch for solo ads when chosen and done properly.
I did a little test using my own spillover traffic. This is kind of the worst quality traffic. Well, the traffic that I don’t send to partners spills over somewhere else and I’ll show you the results and the offer that I used at the end of this training. Okay, so you can use the exact same offer.
I’ve just done it as a little test and because I’m looking at the quality of the list.
Now here’s James Fawcett’s teaching on the subject of solo ads and his new product centered around making solo ads work called The Breakout Code 2.0
Do not underestimate him. He comes across as quite modest. But he’s the number one affiliate on Warrior plus last month. And you’re going to see his results.
Without further adieu, here is James Fawcett!
James Fawcett: So I’m Aussie born and bred. I moved over here to Atlanta, USA about five years ago and when I came over to the United States I didn’t have a job. I had nothing. So that’s how I started getting into affiliate marketing and I really sort of started getting into it, probably about really four years ago and I’ve tried everything. I invested in high ticket products. I’ve probably literally spent nearly like 25k, at least in just programs – that just didn’t work for me.
Around about two years ago. I found Warrior Plus and it was a way that I could just promote products at a one-time cost. I thought that might suit me a little bit more. So I found that Warrior Plus. Which was pretty good. Then I started really getting heavily into it.
Also, I found Click Funnels and I started to learn how to build opt-in pages and bridge pages, and how to get that process going. I tested it, I failed, I tested it, I probably failed 10 times or more. Trying to get those opt-in pages and getting the messaging right. Because I wasn’t making sales at that time. I literally had to have a break for like three months. It can really get to you. It’s like it, deflates you.
So I literally had to take like three months off just to spend time with family, just refocus, and then I had a chat with my wife and I said, “ I think I might have another crack at this.”
I thought about it. ” well, if I’m going to, do it I’m going to do it right.” So I did buy a course on how to build. I think I bought like the “One funnel away challenge” or something like that, and I learned how to build funnels, and I just literally went through every 30 days and that’s how I came up with some of the funnels that I have today.
When you’re tailoring the messaging to your audience, think about who’s coming towards your pages, how you can relate to them. That’s, I believe, is how to make solo ads work. You’ve got to think of some people, they’re clicking these ads and you’ve got to get them. You got to get them within an instant to get their attention immediately.
Have something that’s attractive but relatable and get them into a certain process to get them to buy.
So that’s when everything clicked for me, it was about October 2019. I had my first ever full final sale on a product called the lost code by Brendan Mace. and it was literally like an $1100 commission right there, and I didn’t even wait. I just reinvested that back into traffic and luckily, for me, I got through the 30-day refund period without it you know being refunded. So it’s like there’s a little bit of risk there, but I just needed to get traction fast and then I was able to start building my list.
I started having like $50 days again and $100 days. It slowed down in late February, March, and April. In May it just literally just went straight up last year in 2020 yeah, just literally just like catapulting, and it just clicked.
So then I built my list so big that I have to regularly clean it. I’ve been able to do that and it’s a process that you’ve got to really do because, it’s just maintaining it, it’s like a business you’ve got to keep it healthy, so just remaining consistent- just learning how to relate to your customers is probably the biggest lesson that I’ve learned. That’s literally just marketing in a nutshell. You can send traffic to it but, if you don’t get that fundamental call right, you’re just not going to get anywhere.
Wayne: James, what kept you going? What brought you back into it?
Well, Wayne, to be honest, it runs in my family I think. I’ve got the entrepreneurial blood in my veins, I think my father and grandfather all ran their own farms and they, just you know, did everything on their own terms. So it’s something that I’ve always wanted and since I couldn’t take over my dad’s farm because of my allergies I wasn’t able to do that. Getting the dust and stuff like that, so I wasn’t able to really do that.
So I moved into business and worked for the government, did all that, and then met my wife and I moved over here and then that became even more difficult because I had to start from scratch. I went from making six figures in Australia, working for the government left there, started over here in the US.
I couldn’t find a job to save my life and when I finally did find a job, and I was working 15 bucks an hour,40 hours a week at a financial company. Then I just went: “Oh I’m not going to do this. I don’t want to keep doing this working 15 bucks an hour. I have a taste of what it’s like to have six figures and I prefer that over earning 30 to 40k every year, so that’s what kept me going.
It’s just like that, sometimes, like you just get so deflated, you forget why you started you didn’t so literally. It’s like I take like five minutes out of nearly every day, just sort of just remembering those pain points on why I just keep doing what I keep doing.
So that’s how I just remain consistent with it, trying everything in different ways, because sooner or later you will get there. You just can’t do the same thing that’s not working, you just can’t keep doing it. You just got to change it up. So that’s it mate.
Wayne: A lot of us do and I’m sure a lot of people reading this can resonate with that. We’ve got that burning desire to succeed and when you first start this online game, it’s kind of like, well, it isn’t as easy as what I thought and it hits you in the face. You try to do anything you think.
Actually, this stuff is not that easy, as what everyone makes out of this stuff. It is tough guys all right, I’m just going to lay that in there this stuff is hard. Anyone looking for a better solution, the best solution out there, really, where you are guaranteed to get paid for every hour, is a job. Okay, that’s it, but anyway, we’ve gone past that so the one thing like you think is three years you were working for.
Okay, so you spend the money and you’re working really hard, because I’ve been through the same thing mate, and I think a lot of people watching you work really hard. you put things aside, I put things like friends aside. I had to focus on this. This is what I really wanted to do. Can you sum up in one word: What is the one word? You can say that kind of made a difference. One word: let’s say: let’s see if you can remember, if not I’ll put it out there,
James: So one word so you’re saying in terms of like what just kept me going in terms of like not changing yeah what changed? One word: Testing. So the one thing that that I’ll talk about in my past, my history, a bit it’s when I realize you have to split test.
You have to optimize things, and that is when I start to really get good at paid traffic. When you realize that you have to split test and optimize things I think that is kind of exactly the same as what you discovered, because if you keep doing the same thing like you said, and you keep far money out at home for a different result, It’s not going to happen, is it so you literally, I think it was so I might go on yeah. It was literally like an aha moment.
I can’t remember who I was having a chat with, for some reason I just remember that they’re talking about split testing and everything like that. I’d been running, probably traffic to the same opt-in page, that was, it was doing about 30%, which is not too bad but, but there wasn’t that there were no sales coming through.
So what the aha moment was like, like I started thinking about all right. So what are these guys doing? Like I literally started, I signed up for all the emails with things like JV, vendors, and whatnot. I was like what are these guys doing to make sales? Then I just started looking at the messaging on how they did their bridge pages and that’s sort of like the aha moment. It’s just like how do I just get to that point too?
So then I sort of like looking at the keywords and the points and whatnot. I think it was not necessarily a word. It was just more so like just this light bulb went off on top of my head.
Literally, that’s, I often say success is just a lot of aha moments in it and when you start really understanding something and then the next aha movement comes along and it just all falls into place in your head.
Wayne: The big thing I found – I don’t know if you found the same thing James – is to split test. Split testing, understanding optimization, like you’ve, got to try and beat what you did yesterday too many people. Okay, this is just my advice.
Not too many people will do what you’ve done. They will have one squeeze page or they’ve been told. This squeeze page does really well, someone gave it or sold it to them, and they just assume it does really well, so they keep it and they’re kind of in love with that.
They say, “No, I’m not changing it. My mentor tells me it does really well.” The only thing you can ever do is rely on your own data, so you split test yourself and find what wins. It’s the only way of doing things. So, let’s cover what you can split test. Then we’ll show we’ll tell people how you split test things we’ll run for a little scenario, so the guys can hopefully stop making as many mistakes.
So what can we optimize for? When you think of a general solo run purchase, what can you optimize? What can you split test? I think. First of all, you need to get people into your final period, so you need to the opt-in page is the core thing that you need to really split test, because obviously the more people that enter your funnel the more exposure they’re going to get to your bridge pages and your sales page.
So you just need to find it. I think also the key thing is also being unique when you’re doing the split testing because you’re going to see a lot of people using the same opt-in pages and especially with some solo providers out there, they have the same list and a lot of you’re going to have.
I think sometimes you’re going to come across the same traffic, so on your opt-in page, they’re going to go “Oh I’ve seen that before so I’m not going to sign up to them. I’m not going to enter my email. You need to sort of like be unique like you can get opt-in pages of products or and bridge pages, but you’ve also got to put your own take on it as well, and that’s the biggest thing so chopping and changing it- don’t be afraid to do it.
Split testing is going to save you a ton of money down the road because you could run traffic to the same page and whatnot, and you could be running it 30 to 40 percent. But it doesn’t necessarily mean that’s the right, opt-in page, that could be for your messaging for your product as well.
So it’s all sort of got to be relatable. I feel like it once you split test and run about three to five hundred clicks to any product and split test. You can do it through like a rotator. If you wanted to, you can rotate it and you’ll be able to have two different opt-in pages, and it could be literally the fraction, like one change in one word, could mean the difference between a ten percent higher opt-in rate compared to the control variant, which is like the original page.
So, it’s funny how just some little change. It could be like a bolding, it could be an underline. It’s just like how your ads are like the stimulant in someone’s thought process. That’s awesome.
Wayne: So an opt-in page is basically a page with one, two, or three lines of text followed by an email field, a submit button. That’s basically an opt-in page. So the traffic gets sent from the list owner, the solo provider. They send it to your squeeze page.
It’s your job to get as many of those emails as possible: If you have got a 30% opt-in and then you optimize to a 60% opt-in, you’re building your list twice as fast with the same traffic. That is what split testing does okay, so split testing is the absolute key.
If it’s about AdWords, it’s about native ads, it’s about paid traffic. It’s about anything but split testing and optimization is the biggest keyword is the biggest thing we always talk about. The squeeze page or the opt-in page is one of the big things that you can test.
So let’s talk about, you know, there’s I don’t know 500 solo ad providers out there. Just a rough estimate is probably a little bit more than that. Let’s say: there are 500 solo ad vendors. How do you find the best one? Because everything starts with the traffic source. Everything starts there.
James: There’s a whole range of different ways you can find a solo ad vendor. I think there are Facebook groups that have a whole bunch of vendors in there with testimonials that got pretty solid results.
If you can scroll through those groups and you can find someone like Wayne, that’s got continued high testimonials, usually when you’ve got someone like that, that’s delivering consistent sales- you can definitely put some test clicks out there.
Originally starting out. I went to the marketplace. The marketplace Udimi and I looked at – who had consistent sales who had the biggest return customer base percentage because I feel like that generally is a good key indicator. If people go back for clicks, something must be happening.
I carefully read through the reviews, because sometimes on Udimi they can mark sales and it’s not. They didn’t really get sales, they might just think they’ve got a good opt-in rate and they think they’ve got sales. So I carefully read the actual reviews.
Sometimes I reached out to people on Udimi and I said: did you really get sales consistently? if they’ve got like 10 reviews within the last two months of that specific provider, and usually I stick around the percentage of sales on Udimi at 30 percent. I usually don’t go lower than purchasing from someone that has a lower than 30% sales rating. Unless I know they’ve got something from someone else. They’ve got good reliable sources, so that’s usually how I go about it.
You can easily filter through those solo ad providers on Udimi. I feel like that’s probably the best way to go. You can start testing by purchasing anywhere between 100 and 500 clicks.
I just do a test purchase of like 500 clicks minimum, because it gives me a good indication of what their actual subscriber base is, if they’re doing by email or direct from media buyers, etc so it gives me a really good indication in terms of how many, if I’m going to get duplicate, clicks on that as well, because I do track all that.
Wayne: A lot of software providers have a lot of duplicate clicks. So if I find, if I get x amount of duplicate clicks, I just don’t go back. There’s a little- from a solo-ad seller’s point of view there’s a little circle- I’m not going to call it that word- let’s say “reciprocation circle”. Let’s call it that! There’s a little reciprocation circle that happens and that’s where solo ad vendors sold other sorts of solo ad to other solo ad vendors lists. And obviously, that’s where all their lists become the same.
So you can buy off Bob he’s got the same as Steve he’s got the same as Jane and they basically got the same list because they’re all buying from each other. So that’s brilliant that you track duplicate subscribers James.
James, I know you’ve tested a hell of a lot of providers. So, let’s say: 500 to 1000 clicks: I think a lot of people don’t run enough traffic when split tests, and this is the problem. Most people have… Well I’ll let you explain, James, why you really need it. Ideally, a thousand plus is normally a good test.
James: So a thousand clicks is usually where you can get a good indicator like if I don’t get a decent funnel buy within a thousand clicks. I think there’s an issue so usually, for example, I run all my traffic to my own offers and If I don’t get at least a couple 197 sales or anything like that like I think, there’s like a real issue.
So I do keep a close eye on that in tracking, and you just need to make sure that you’re going to get a decent rate of return on that as well. So a thousand clicks is very good. You can also get, for example, like I’ve bought a thousand clicks off some of those vendors and, like I’m saying, with duplicate, clicks literally I’ll, send them the data, and prove I only got 800 unique clicks, but I’ve got 1200 total clicks. So it’s like 400 duplicate clicks.
It’s like that’s, that’s a serious issue. So they did end up sending like an extra 300 unique clicks at the time because I held them accountable. I think it just really does – show a really good, true indication of where they’re getting their traffic source from. Is it reliable and also your email open rates as well. You need to get those open rates in order to sell. You need to get that click-through rate too as well because you can also get some bad traffic.
So I bought a ton of traffic once and I was like earlier last year, I thought I was doing great and I was wondering why I got a drop in sales and then I found that I paid for a ton of really poor traffic so the open rates were terrible. The click-through rates were terrible and it set me back like a couple weeks in terms of sales.
I was going from probably earning $1500 a day, consistently, then dropping down to like six-seven hundred per day, so that’s the problem: If you do a bad traffic one, your deliverability goes down and poor deliverability breeds poor deliverability. So it’s like a hole that you have to dig yourself out again.
Wayne: tracking is essential for split testing. But it is costly- I bet most people can’t afford it. This is the problem with paid traffic. Okay, it doesn’t matter what paid traffic source you do guys. We call it collecting data, that’s the way we see it.
We’re willing to put five thousand dollars down on a big data set. So I can look at the data and say, “Right. This is what we need to do.” That’s what paid traffic guys do – they rely on their data. They don’t kind of guess what’s going to happen, they rely on their data and that tells them what to do.
Obviously, if you have got 500 different solo ad sellers, you have to spend money to test every one which isn’t doable by everyone. I know you have spent a lot of money. And yes then these vendors kind of find the good ones, and that’s the first and biggest mistake people have they buy from one vendor who may not be the right one.
Yes, people buy it because the price is cheap guys. This is how they sell. But-anyone that’s got a decent traffic source cannot sell cheaply, you’ll find that because their costs are pretty high comparatively. So think to yourself, “I have solo ad vendors buying from other solo ad vendors and they’ve got a little mechanism in place where they can make it cheap.
But when you’re buying from a proper traffic source, you can’t be as cheap as them. Okay, so the only thing normally they can sell on, is being cheap. Being cheap is not a good strategy going for the cheapest is not a good strategy. If you go cheap, if you buy a ton of traffic it can get you into trouble with your affiliate accounts- like at Warrior Plus and JV Zoo.
James: It also puts your reputation with your autoresponder in jeopardy as well, because they can literally if you’re on a shared IP autoresponder like, for example, get response or Aweber or send lane, like whatever you guys are using. It could literally jeopardize your relationship with them and they can shut your account down.
So, that’s the last thing you want, so you need to think really carefully about who you’re choosing who you’re buying from because sometimes the extra 10 cents per click could make the true difference between you being able to have an autoresponder, which is your moneymaker, or not.
If your autoresponder shuts your account down, you won’t be able to do anything at all. So that’s that you’re going to really think about that point of view as well.
Wayne: Exactly that’s a good point man. It’s a really good point! So we’ve got a solution to this at the end, where you can go straight to the good sellers. Now, how many products do you promote to the same person on the list per month? So let’s talk about products? So. You’ve got the right traffic source. You’ve got your split test and your squeeze page you’re. Getting a really good, opt-in…. so you’ve got them two things.
Obviously, you can see why these things take three years to be successful and a ton of money by finding the right traffic source. You need the traffic coming through to create good opt-in pages, good squeeze pages. Let’s talk about the product, so you’ve got traffic coming through to your opt-in page, and then obviously you might have a bridge page in the middle, but the product is essentially the thing. That’s going to make your sales and get your money back as fast as possible for that run.
Wayne: Okay, that’s where you really want to be making money back pretty much straight away to too many people and then I’ll let you explain James how you do it too. Many people pick a product that they heard done well. Okay, like my friend said he made loads of sales. With this, with AdWords doesn’t mean it’s going to sell in the solo ads, and I paid $2 000 to join this program, and they’ve said that doing really well with solo ads doesn’t mean anything okay. What you need to rely on guys is your own data.
If I’ve got an offer, that’s working and they burn out, they do burn out over time. Don’t they? You’ll find all of a sudden that you have to find a new one. I do that by split testing every single offer. That’s what I do. So James, tell the guys how you split test your offers…
James: So sometimes I can put them on. I’ll – put them on a rotator from the opt-in page, so I’ve got them tracked. I tracked them through click magick and either or they go like if they make a sale or record an action. So there are two products that I usually rotate between and there’s sometimes that I’ll just promote one offer for a couple of weeks, and then I’ll just rotate it onto the next one.
Once I’ve found two offers that work then I’ve got the rotating going between them. I think it’s like rebills, which is, is it’s one of the products that we launched a couple months ago, and that that converts really like really well and on top of that another product that I think was like the original breakout code, like the original Breakout Code that we launched out in August.
So I rotate between those two and on top of that, I’ve been able to track those two fairly well and rebills, usually wins out all the time. The reason why is because we hit a lot of pain points on that sales page and whatnot. So when I split tested it literally probably took me around four thousand clicks, usually to split test.
I split tested the two offers against each other and rebills was just a marginal winner. So like it’s just like it’s, it’s a good one. It’s like you know you can build it like the way that the messaging works on the sales page, but also how I’ll be able to pitch it on the actual bridge page as well so yeah.
Wayne: So that’s how you split test offers -you run different offers in a rotator. That’s a bit advanced, but basically, a rotator will take the traffic and split it into different offers. So you can split test different offers at the same time.
Now James, one of the secrets on how you’ve been able to really make this work. and that is where you send so much traffic to an offer. So let’s say you send them an offer and you’re getting 20 cents, EPC and you’ve got 40% commissions or, let’s say 30 cents EPC and you’re getting 50 % commissions.
I know you send so much to that offer that they will then say, “look we’re going to give you 100% commissions.” Okay, you speak to the guys and they say we’re going to give you 100% commissions so think about that for a minute.
Not many people play with that element of their funnel. Many people don’t go to their product owner and say: “look, I’m sending you five thousand dollars worth ten thousand dollars worth of sales a month. Can you give me a hundred percent commissions?”
Because the big thing that the product owner wants is buyers at the end of the day, so they want the buyers, that’s what they’re interested in they want to build their buyers list. They want to build their buyers list, that’s what they want to build.
Okay, so they’re, happy they’re like sure you can send this much traffic, here are 100% commissions!” That is one of the things that I mean. I’ve obviously got that kind of thing as well, where you can really extrapolate higher EPCs and make more money and we’re going to show you how you can do that as well with the best converting products.
So if you get to that stage, it’s a big tip, big big tip, because this really is a fundamental one and a lot of people are too shy or a lot of people haven’t got the right contacts. You know you message any big internet marketer, it’s almost impossible to get a reply back.
I think it was like roundabout January or February that I was sending so many units to Brendan. It was unreal and then, like I had a conversation with him once and he goes, “Oh you sent me over 750 sales. You’re, almost like one of my top affiliates.
“ So he’s like just in that conversation and then like that’s how I was able to get license rights on a lot of the products so yeah and that’s an awesome tip guys when you can send, and so when you send someone a lot of sales. You’ve got all this work done and then go to the product owner to work out how you get on the front end. So James obviously done that by sending a ton of sales.
750 sales don’t sound like a lot, but for someone who’s just starting that’s a hell of a lot and when you get momentum, you get all this work and you go to the product owner and Say look, can I have 100% commissions?
The worst thing is a lot of people don’t even ask. But if the product owner looks, if they look at their stats and you’re one making noise on their products. They will give you 100% commissions because they want that volume of buyers. It’s a massive tip. You’ve instantly doubled your commissions through no extra work!
Obviously, it’s if something’s done a one-cent EPC, it’s not worth doubling to two cents. It’s just not worth it. What EPC means. is the amount of traffic spend divided by how much money you’ve made. Basically, you want that as high as possible. So, if you’re able to double up with no extra work on an already good EPC, you’re winning.
So the big thing that James has kind of covered is traffic sources. Okay,. They are massive, getting the right traffic source right, but obviously, I know most people only have enough to start with 100 clicks, 200 clicks, 300 clicks, and some people do fail.
Lucky it’s the law of averages, some people all fall lucky and get them… But for a lot of people, the Catch 22 for a lot of people is they can’t test all these traffic sources. They can’t split test all these opt-in pages. They haven’t got the weight to go and ask for 100% commissions, they’ve not sent any sales.
If you asked any big product owner, they’d be like no, because you’ve sent me one sale, – they won’t do it. In fact, they might block you from their products …
James: I think it’s this -once I found out that if I put my own unique touch on what like squeeze pages and bridge pages, and become more relatable to what the audience is. So you also just remember where traffic is coming from.
Sometimes they might not like what you like, what you’re offering them, you sort of have to meet them in the middle as well. So you got to meet them where they’re at, and then you got a lead…like leading a horse to water and then what you do you can get the sale once you get them to the sales page. Hopefully, that’s when they’ll be able to pick it up and drink the water, metaphorically speaking.
That and just definitely learn the technical side of split testing. It’s going to save you a ton of money, don’t do what I did. What I did for the first three months was like throw a ton of money at it and not split test, because once I started split testing and found out how much money I was wasting, it was just like an aha moment.
Lesson learned. I was lucky enough to do it when I did so, otherwise, I probably wouldn’t be here today so definitely a worthwhile technique, just learning the technical side of it and just continually playing with it.
Here is another must to maintain a healthy business – cleaning the list. You know don’t be afraid if you’ve had subscribers for like six months or more, and if they haven’t opened it. You can just feel free, don’t be scared to delete those emails.
Sometimes because it’s going to do you more harm, a good like hoarding old subs, so that’s probably one of the good. You know, probably the biggest things there are massive. This is where again, where people get caught, get like cleaning the list.
I want you to imagine this is how it kind of is for when you kind of cross that threshold, if you get to that tipping point, as I call it. you need to get to the tipping point where you want to get people off your list. If you buy a hundred clicks and you mail them for two weeks, no one opens no one wants to get rid of subscribers.
Wayne: You almost want to get pretty big pretty quickly so yeah. I personally delete after 30 days. This is how I clean and I let James tell you how he cleans after 30 days.
James: If my deliverability goes down, I aggressively clean subscribers off of my list that has not opened in 14 days or even up to 90 days. Then my deliverability comes up again. If my deliverability is really good, I might switch for a day to 60 days just to pull in anyone that can be engaged.
I don’t know what yours is, so just based on the amount of traffic that I’ve had and how I’ve been able to keep my relationship with the autoresponders very, very good, because I talk to them regularly because I’m sending just so much traffic. It is usually because of the type of traffic.
If the deliverability goes down I’ll literally delete all the non-openers after two weeks, if they haven’t opened an email in two weeks, that usually means there’s a good chance that the emails are hitting the spam box, so they’re just not interested they’re, just not interested, so they might just like to scroll through it.
So sending those people an email for an offer is almost like a lost cause, so I just delete it so that it allows me to maintain and keep my autoresponder cost down. On top of that, it keeps my list healthy as well. Making sure you remove those undeliverables, making sure you are not in the spam box. Deleting those sorts of subs, are all a good habit if you’re just starting out.
30-60 days is probably a better period because every now and then I might segment those non-openers out and I’ll try and do a win-back sequence. Sometimes that works as well. That’s a good way of bringing them back on board. So yeah like you can definitely do that. But like most of the time, if they haven’t opened in like 30 days, I just usually do this.
Wayne: The big thing as well is you’ve got to remember. You’ve got to get to this kind of size but lots of people do only but only by 100 clicks at a time. But you really want a catapult to this size where you’d want to clean when you’re new.
Some do not want to clean, it’s a big thing. It’s like “I’ve paid for these. Why would I get them off my list?” You’ve got to get away from that side of things – and this is how you need to imagine it. You’ve got constant traffic coming in from a proven traffic source to a proven squeeze page to a proven offer, you’re cleaning your list and you’re sending out emails, and you’re making commissions. That is the end result of where you’re at basically.
James: So I did 65,000 last month, and then I’ve also started working on ClickBank offers as well and I generated around five grand there last month as well. So I was just just a touch over 70 grand.
Wayne: This started only from getting inside, getting into it, and blasting your way into it, and this is like an area in an area into another. It’S led you into much bigger things and much bigger things being able to do this so guys. I just want to recap what James and I have covered:
How important split testing is right. We’ve covered split testing
We covered split testing offers, we’ve gone over approaching the product owner or you go to the product, don’t ask for 100 commissions. You won’t get it until you’ve got sales.
Most people can’t or won’t do this, but James has created a solution for this called The Breakout Code 2.0. It was made to give people the right start and try and catapult them to successful solo ads.
He made The Breakout Code version one, and this one is so much better. Because James will give you full training. Okay, he’s going to cover everything in The Breakout Code2.0
Things like split and tracking. James shows how to track things like sales and squeeze pages and bridge pages. Even email opens – and he shows you how to do all that.
This is basically full training guys on how James got it to work. Okay, the exact step-by-step process he took it to reach $70 000 in December, which is absolutely massive. You also get the swipes, So it’s 100 about 160 swipes, 160 emails that James uses.
Think about those 160 emails. If you think how long they would take to write and optimize them yourself- and the other thing is guys James optimizes his emails, so you’re going to be getting the best emails, are they tied to certain offers.
You could choose the done for option too as well if you want to. This is where James has done all the split tests and then he’s going to give you the funnels that work. The squeeze pages that work he bridge pages as well. I think they’ve got close to nearly like 10 different funnels including bridge pages,
Also, James does give guaranteed approval, not licensed rights, but guaranteed approval to an offer, because sometimes it’s really hard to even get guaranteed approval. So James has tested the squeeze pages and the bridge pages and he’s giving you the ones that work.
One of the things about warrior plus it’s hard to get approved for offers. Okay, I know many people have tried to get approved for warrior plus offers and James will give you approval to all his offers to get the 50% commission, which is standard across the board.
This means that you don’t have to worry about which program to promote because James gets these to work with solo ads. He optimizes the funnels themselves to work with solo ads. That’s the whole point behind them when they come out of launch they’re made to work with solo ads.
So he’s not just optimizing the squeeze page and the bridge page he’s optimizing the entire product to work with, which is really really unusual. You also get with the inner circle, which is a group coaching program on Facebook.
James: So with the inner circle it’s provided like you know, there’s a lot of questions that people ask and whatnot and I feel like this is like a good place for where, if you’ve got questions like issues like doing bridge pages or sometimes messaging or you’ve got issues like with the autoresponder or whatnot, I’m there.
I’m very responsive to the people that are in there. I think we’ve got over 100 people in there at the moment. So it’s a great way to get in touch with people. You can use me as a source personally inside the group. So you can just post in there and I will get your question answered as soon as I can. Definitely within a few hours because I’m pretty responsive there and on top of that, you get better access to all my future products that I launch.
So you’ll get better access to all the front ends: I also do a weekly call. So if you’ve got questions that you want to answer, just jump on and I’ll schedule a call for the group – and put you put your questions in – get them answered for you..
Wayne: That’s awesome, mate! So again, this is where I always try to tell people, because you want to get help when you need it, and it really is important to get help when you need it and get your questions answered because there are always questions.
Think of all the things that James has done to test traffic sources, it really takes a lot of effort, optimization knowledge, and, more importantly, money. Okay, what James has given you here too if you want is his, what they call the little black book.
James: It’s like it’s like a resource. You know that you can literally tap into my core traffic providers there, so you guys can tap into that and have confidence in getting hold of these vendors. I’ve talked to these guys, I’ve told them that they’re going to be in my little black book.
I’ve also told them to expect people to come across and start providing good traffic. So I have absolute confidence in the people in the vendors that are within the little black book because they’re just like awesome guys, I’ve got a great business relationship with them. They generate sales for me consistently.
This is probably one thing that I’ve held probably dearest to myself because it’s just I’ve worked really hard on it. I’ve spent a lot of money on it. I know how hard it is to find a decent vendor out there, and I just basically put it all in one little book here for you.
Wayne: Also there is the “unlimited traffic” option for you as well. Okay, the way this one, I’m going to, explain this the way this works. This is where you get to put your Facebook pixel on their sales pages alright – and I want to tell you the power of being able to get this type of traffic.
This is buyer traffic, you’ll be getting. You can put your pixel on there. You can build essentially another list and target the buyers only of James’s products. I think it’s insane when people do this myself and because basically, they’re giving you their buyers!
That is crazy. That James has given away that, especially when these products are made for solo ads. James has achieved massive things, he really has done really well to get where he’s got to. And he is amazing that he is sharing it all here with us now!
Thanks so much, James for coming over and taking us on this incredible tour and story of success!
James: Thanks Wayne, thanks to everyone who stopped in! Have a great day!
I hope my post here helped you see the insane value that you’d be getting when you buy The Breakout Code 2.0
Please don’t hesitate to post any comments or questions you have right here in the comments section. And feel free to subscribe to my blog to keep an eye on more excellent things coming down the road.
Until we speak again…
Wishing you much success,
Wayne Crowe
